Enhancing All The Religion News That's Fit To Print

Chronicling the efforts of a Lilly Endowment Religion Division initiative called "The Public Understanding of Religion," John Mulder notes how "church journalism" became "religion journalism" during the twentieth century and the challenge this has represented for religion journalists. This initiative has sought "to engage the powers of mass media and major cultural institutions to increase the general (and church) public's knowledge about, understanding of, and appreciation for Christianity and other religions and the roles they play in our society and the personal lives of a great many Americans." This it has done through scholarships in religion to strengthen religion journalists' understanding of their "beat," through research on regional variations in American religion, and finally, through online resources like ReligionLink.com, the ARDA (the Association of Research Data Archives), Resources for American Christianity and the portal "Insights into Religion."